The Body Shop is a British cosmetics, skin care and perfume company aiming to corner the market of
natural, organic skin care products for children. Their new kids' line packaging is designed to feel fresh,
natural, goofy, wholesome, and
kid-centric appealing to the 2–9 year olds through fun characters and fonts, yet still expanding upon their
current product design to create cohesion and recognition of their entire product line.